Donna Gentile

Music with a message.

RFP / Design Brief

Do you have an RFP or Design Brief?

Often when a client needs a designer for a major project, the client prepares a Request for Proposal (RFP) or Design Brief that contains the background information, objectives and specifications for the project that a design firm needs to create and submit a proposal. The RFP is a great tool for client and designer because it focuses on all aspects of a future project, it helps the client get bids that are based on the same specifications (comparing “apples to apples”), and it gives the designer information needed to formulate an accurate proposal without endlessly questioning a prospective client.

If you have an RFP or Design Brief already, please Contact Us or email it to donna@donnagentile.com or use it to fill out the form below.

If you do not have an RFP or Design Brief, please consider using the form below.

Use Our Digital Form

We’ve created a digital form to speed up the process of understanding your needs so we can provide you with a Design Estimate and/or Proposal. It’s easy… just enter in your answers and hit the “SUBMIT” button at the end. We will do our very best to get back to you within 24 hours to discuss your request. If you have difficulty with the form, there are question marks (?) to the right of most fields. Click them to see help notes. Click again to close. If you’re still having trouble, call 860.693.4748 or use our Contact form.

Thank you!

First and Last Name
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Please enter your first and last name in this line.
Your Email Address
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Enter your primary email address here.
Company Name
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You must enter a company name or type "SELF" if it is for you, and you do not have a company name.
Business or Main Telephone
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Enter a valid telephone number at your place of business or where you may be reached during normal business hours.
Billing Address (Street or PO Box)
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Enter a valid Street # and Street Name or PO Box for billing purposes.
City
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You must enter a valid city for billing purposes.
Zip Code
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Enter your billing zip code here.
WEBSITE ADDRESS
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Do you have an existing website? Please enter full address: http://...
Tax Exempt ID #
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If you are Tax Exempt, enter your ID number here. If not, type "N/A."
1.) VEHICLE — What is the piece to be created? A brochure, newsletter, website, identity program, CD or DVD packaging, annual report, marketing kit, trade show materials, book design or other? ?
Please enter a name for your project. For example: Annual Report, Brochure, Marketing Kit, Trade Show Graphics, CD or DVD Package Design, other printed material (if other, please name the project).
2.) BACKGROUND — Please provide information about the company or organization, including its size and primary services or products: ?
Please enter information about the company or organization, including its size and primary services or products to give us a better understanding of who you are and what you do.
3.) AUDIENCE — Please provide general information about the target audience. This helps convey the general scope of the project. ?
When giving information about target audience, consider demographics, buying preferences and what the characteristics and needs are of your "ideal" customer or the person/s you are trying to reach with your message.
4.) OBJECTIVES — Describe and define the desired outcome/results you want to acheive with this piece: ?
Objectives can be as broad and general as “keeping the audience informed about our company,” or they can be as specific as “get registered users of our product to order the upgrade.”
5.) LOOK & FEEL — General direction about company positioning and its target market. Click on the question mark (?) to the right for examples: ?
General direction about company positioning and its target market: for example, “a cutting-edge design that appeals to tech-savvy Gen-X readers who surf the Internet daily” or “a down-to-earth style that appeals to college-educated women over 50.”
6.) SPECIFICATIONS — Project details, specifications & requirements. For example: number of pages, quantity, how it is printing, bindery info. Click the question mark (?) to the right for more info: ?
Please include the following where applicable & based on any info you already know. If you don't know or it doesn't apply, don't worry, skip it: (a.) Rights needed; (b.) Quantity desired; (c.) Number of pages/originals/sides; (d.) Dimensions: finished size, folded size; (e.) Color / Black & White; (f.) paper weight, type; (g.) for Digital: file format, resolution, etc; (h.) mailing/shipping requirements; (i.) additional specifications/requirements/parameters.
7.) TIME FRAME — Goal date for final deliverable. Is a specific event or mailing distribution date being targeted? ?
We work with you to create a flexible Production Schedule that is realistic and meets your needs, as well as our capabilities. If you have a hard deadline (like for an event or publication) we need to know that up front so we can manage the project based on your scheduling needs, and so we can tell you if we can indeed meet the deadline. We will not "yes" you. If your deadline is something we feel we cannot meet, we will tell you upfront.
8.) PRELIMINARY SCHEDULE — Date when client-provided materials are due to designer. Dates for initial concepts, revisions, final art. ?
Gentile Creative works with you to create "target dates" for designer getting original layouts and revisions to client, and for client getting edits and final sign-off to designer by developing a "Proposed Production Schedule." You'll have the opportunity to revise the schedule to your needs.
9.) APPROVALS — What will the approval process be? How many people will be involved in the approval process? Will they be involved from the beginning, or come in later in the project?
10.) SAMPLES — Can you provide URL addresses (domain names), digital or printed samples for similar designs that you like? What, specifically, do you like about them? ?
If it's a URL, please type in the entire address, for example... http://xyzsite.org, or http://www.xyzsite.com. If you have a digital samples, please email them to donna@donnagentile.com. If you have printed samples, please contact Donna at 860.693.4748. If you do not have samples, don't worry, this will not affect your design estimate.
11.) DESIGN BUDGET — What is your design budget for the project? If you share your design budget, we can design a solution that fits your needs. ?
Enter an amount or range to indicate what your budget is. For example: $1,200 to $2,500... or if you're not sure at this time, you can enter "Not sure yet." Keep in mind you may have other budget needs, including printing and photography, which may be separate from this estimate.
12.) ART — Will you be supplying artwork or will you need photography, illustration or the creation of original artwork? ?
You'll need to put together a budget for artwork. We can provide photography and illustration services and create original photo illustrations as additional services — and we can do photo searches for stock photography, as well as photo retouch — but we need to know going into the project how much artwork and photography is being requested vs what will be provided. Please explain your needs as best you can.
13.) ADDITIONAL INFORMATION — Please provide any other project information that you feel would be helpful for us to know. ?
If you have information that is specific and unique to your project... competitors that we need to know about so we can help distinguish you from the competition... or any other project requirements, budget info/needs or limitations, etc... that's all good to know.
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