Rebranding and logo design for Plan B Burger Bar franchises. Click brackets in center of publication for full screen view. Click arrows to advance through pages.

Project included a comprehensive discovery and development of a brand strategy, illustrated logo design, identity design standards, Style Guide design and development, and production of digital files and alternate logotypes for various applications.

Logo & Brand redesign by Donna Gentile. Vector Illustration by Joseph Hilliman. Identity Standards & Style Guide by Donna Gentile & Joseph Hilliman.